Friday, February 27, 2009

College websites: in the eye of the beholder

I’m spending my morning collating information off college websites. Its interesting to see that some colleges are doing new things such as welcome videos. I know it’s not revolutionary but it’s a start.

What I find less hopeful is the way that so many colleges do not have a welcome from the principal. (Some even have a “Principal’s statement” without either a name or a face.) I am no fan of the cult of the individual but a college principal should be the human face of a college – so why not show her or him?

Even more perplexing is the fact that some colleges do not seem to bother with search engine optimisation. It’s not hard to promote yourself through google and other search engines. Yet some colleges do not appear to be seeking make their website top of google rankings – even letting pretty bad publicity sit at the top of the list. It’s as if these colleges are oblivious to the reputational damage which may be ongoing.

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